Last updated: June 2026
One of the most common things I hear before someone enquires is: “I don't really know how the process works.” This page is my answer to that.
I want the process to feel clear before you get in touch — no jargon, no surprises, no awkward moments where you don't know what's happening next. You can also browse my web design packages for Singapore businesses, see examples of sites I've built, or book a free consultation if you already know what you need.
The process
The process, from first message to launch
01
Free Consultation
I start with a short conversation — 20 to 30 minutes, usually over Zoom or WhatsApp voice. I want to understand your business, your customers, and what you actually need from a website. I'll ask about your services, who contacts you now and how, and what you want to change. There's no pitch. If I think a website will genuinely help you, I'll say so. If I think you need something different first, I'll say that too.
02
Proposal and Fixed Price
After the consultation, I'll send you a written proposal. It covers what I'm building, why I'm making those choices, and a single fixed price. No hourly billing. No "it depends" quotes that double once the project starts. You know exactly what you're paying before anything begins. If the price doesn't work for you, tell me — I'd rather adjust the scope honestly than lose you to a misunderstanding.
03
Content and Details
This is the part where I need things from you: your logo, photos, the services you offer, the areas you cover, and any copy you'd like to keep from your current site. I'll send a simple checklist so nothing gets missed. Most clients find this takes a few days. If you don't have professional photos yet, I'll advise on the best free or affordable options — it's more common than you'd think.
04
Design and Build
Once I have what I need, I start building. I'll check in at key points — not daily updates, just meaningful ones. When the first version is ready, I'll send you a private preview link so you can review it properly on your own device, in your own time. You'll see exactly what your customers will see.
05
Revisions
You get two rounds of revisions included. In my experience, most projects need one. I ask for feedback to be consolidated — one clear list rather than changes arriving in ten separate messages over three days. This keeps the project moving and makes sure nothing gets missed.
06
Launch and Handover
Once you're happy, I take the site live. After launch I'll walk you through how to make basic updates yourself — changing a phone number, updating your services, adding a photo. You won't need me for small things. I'll also make sure your site is connected to Google Search Console so you can see how it performs from day one.
What I need from you to get started
Your logo — even a basic one is fine to start. Photos of your work, your team, or your premises. Phone photos are okay if they're well-lit; I'll tell you honestly if they won't work on the site.
A list of your services and the areas you cover — whether that's specific HDB towns, a few districts, or islandwide. A short description of who your typical customer is helps me write copy that speaks to the right person.
Any websites you like the look of, even if they're not in your industry. If you want a sense of my style first, you can see examples of sites I've built in my portfolio.
The more clearly you can tell me about your business upfront, the better the website reflects it. The clients who get the best results are the ones who invest a bit of time in this step — it's not busywork, it's what makes the difference between a generic site and one that actually sounds like you.
How long does it take?
- Standard website (5–7 pages)10–14 working days from content confirmed
- Larger projects (10+ pages, custom features)3–5 weeks
The most common delay I see is waiting for content from the client — logo, photos, service lists. That's not a criticism; it's just how these projects work. When you have your materials ready, things move quickly. When content takes a few weeks to gather, the timeline shifts accordingly. The speed is often in your hands more than mine.
I'll always give you a realistic timeline before I start — not an optimistic one that shifts every week. For a sense of what's included in a standard build, see my web design packages for Singapore businesses.
What happens after your website goes live?
The site is yours. Fully. Domain, hosting account, all of it. I don't hold anything hostage or lock you into staying with me.
For basic updates — changing a phone number, updating your services, swapping a photo — I'll show you how to handle these yourself. For anything bigger, like a new page or a redesign of a section, I'm available when you need me.
I'll recommend a reliable, affordable host and help you set it up. I don't mark up hosting or take a commission; you pay the host directly. I also offer an optional monthly support plan for clients who want someone on call for updates and changes. It's never pushed.
Every site I build includes proper SEO fundamentals — page titles, meta descriptions, schema markup, and a Google Search Console connection. Ranking takes time regardless of who builds your site, and I'll be honest with you about what to expect. If you have common questions about working with me, I've answered many of them on my FAQ page.
A few things I want to be upfront about
- I work on a small number of projects at a time. This keeps quality consistent, but it means I'm not always immediately available to start. I'll tell you my current availability before you commit to anything.
- I don't outsource. Everything I build, I build myself. If you're expecting a team of specialists, I'm probably not the right fit — but if you want one person who understands your project fully from start to finish, that's what I offer.
- If I think your brief needs something I can't deliver well, I'll tell you rather than overpromise. There are projects better suited to an agency or a specialist — and I'd rather point you in the right direction than take on work that won't serve you well.
- Revisions are included. Scope changes are a conversation. If halfway through you want to add a feature that wasn't in the proposal, I'll quote it separately rather than absorb it silently and resent it. That's better for both of us.